Wednesday, August 30, 2017

Are College Athletic Programs Fumbling Corporate Partnerships?

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Excitement is in the air as a new college football season is days away. College football's popularity in the United States is sol...
Monday, January 9, 2017

NFL an MVP for TV Networks

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Sports business practitioners have closely watched TV ratings for the National Football League this season. Is the teflon brand of the s...
Monday, January 2, 2017

Innovation Is Name of the Game in 2017

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It is the time of year for predictions about what will happen in the coming year. You name the topic, and you can likely find predictions...
Thursday, February 18, 2016

Decisions Facing MLB Show Marketing is an Outside-In Process

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Image Credit: ABC News Baseball is known as America's pastime. It is a game that recently celebrated its 140th birthday. Thousands ...
Thursday, February 11, 2016

Does College Football Have an Attendance Problem?

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The pageantry of college football makes it one of the most compelling sports to attend in person in the United States. Tailgate parti...
Wednesday, January 20, 2016

It All Begins with Positioning

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When you think about the practice of marketing, functions such as advertising, sales, and product development likely come to mind. These ele...
Tuesday, January 12, 2016

The NFL's Affinity Advantage

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Think of the brands that you have a relationship with as a customer. For how many of those relationships would you tolerate inconsi...